Pantone Project on Instagram

Posted by Olivia dela Rosa on October 14, 2014


From Swatches to Real Life

It’s amazing how something so ordinary gets to be transformed into a work of art. With a keen eye for detail and a wildly imaginative mind, your daily life can be your canvas. One guy proved just that and the evidence is all over Instagram. The world eventually caught on. 

Paul Octavious started a photo series called Pantone Project (#pantoneproject, and not to be confused with The Pantone Prose & Pictures Project), and it is now making the rounds on the photo-sharing app. Octavious is a Chicago-based freelance photographer and storyteller, having worked with clients like New Balance, McDonald's, Wired and Threadless. He took his fascination with Pantones to another level with the Pantone Project series and we took some of his and other Instagrammers' works and posted them below. 

Pantone, a standardized color matching system, has been a significant part of the print and design community for some time now. It is a provider of color systems and allows different manufacturers from different locations to match the colors of their materials. Pantones have been usually associated with printing companies, but today they found another niche on Instagram.

Octavious background lies in graphic design, but instead over the years he found comfort working behind the camera: for years, he's been using a Canon 5D Mark II and his iPhone to take photos. Just like any photography enthusiast, the fascination started early during his childhood, when he received a Polaroid as a gift from his parents. As of writing, his Instagram account boasts of at least 500K followers and growing. Same thing for the #pantoneproject, as we find that his followers and contributors from all over the world are buying their own pantone postcards and matching swatches to their surroundings.

In his interview with Wired magazine, he says that so far he only found 12 or 13 matches he liked. "When it happens, it happens," Octavious states. He is always waiting for the right opportunity and the right color match, always ready with the postcards in his backpack and his iPhone in his pocket. 

You can see the rest of the project on his Instagram account. 

 

Collective Color Matching, Anyone?

If Octavious was the master of color matching, these people are his students. Taking cue from Octavious' works are other Instagrammers who delight in these color swatches, and there are currently over 1,300 Instagram posts tagged as #pantoneproject so don't be surprised if you see someone holding up a piece of card over some inanimate object. New hashtags are being used along with the photo series such as #iseepantoneeverywhere, #colorinspires, #pantonechallenge and #colorcharted. The project also gets to be shared on another photo editing/sharing app VSCOcam, and sometimes posts take a comical turn especially when the color swatches do not match the objects at all. Here's what the rest of the world thinks of the photo series. 

@victorwagnerr

@andreakiss_

@anthonykeo

@arqbarbaradundes

@awsome_kris

@glogloblabla

@sof.rodriguez

@camillewalala

@keeshlo

@joey4982

@__arnaud_gautelier__


If you find #pantoneproject to be amazing, head over to Instagram to check out the latest posts. How about you, what is your favorite photo project so far? Share your thoughs with us through the comment form below!

About the Author

Olivia dela RosaOlivia dela Rosa
Freelance writer and editor since 2011. Major design enthusiast. Resident writer and trendhunter for Printingdeals.


FacebookTwitterGoogle+

User Comments

Submit Your Comment

Best Deals

Vistaprint FREE Businesscards
36% OFF Brochures with Overnight Prints
10% OFF MOO Businesscards
48% OFF Business cards with Overnight Prints
50% OFF Anything at InkGarden
58% OFF Postcards with Overnight Prints
35% OFF Ongoing deals with Tiny Prints
45% OFF Sitewide from Snapfish
Cafepress Free Shipping above $45
12% OFF Site-wide from Printplace

Recent Customer Reviews

  • 02Nov 2014

    Moo is my go to website for anything business related. My company has more than 10 employees so I got their free service option and this makes my orders a lot easier as I just use a template and from there do the changes I want. The print is almost perfect every time – I tend to be picky that’s why I don’t say perfect – and I never had an issue with delivery time. As for service, no matter what issues or “dumb” questions I had, they always had a nice reply and I never felt they were patronizing. Reliable company and super competitive offers!

    Coupons & Deals from Moo
    Rating 5 Rating: 5 / 5
    by Damon
  • 17Oct 2014

    Nice company to work with. Im an actual customer of PS Print and they never failed me. Their pricing is much better compared to local print shops. Good quality products, quick turn arounds and very good support (if needed).

    I've worked with them on multiple projectsand always had good success. Just my heads up!

    Coupons & Deals from Psprint
    Rating 5 Rating: 5 / 5
    by Robert
  • 21Oct 2014

    I absolutely love Cafepress! I have ordered from small stickers to shower curtains and pillows. The t-shirts are very well done and the design lasts for years; I have a dino tshirt that I bought two years ago and it still looks brand new. Super great service and fast delivery, Cafepress never disappointed me!

    Coupons & Deals from Cafepress
    Rating 5 Rating: 5 / 5
    by Adriana
  • 15Feb 2015

    I didn't know about MOO until i read this site, ordered double sided business cards with them and im very impressed! Great looking quality cards, not cheap but well worth the price.

    Coupons & Deals from Moo
    Rating 5 Rating: 5 / 5
    by Robert
  • 14Oct 2014

    I use Overnight Prints to get my business out there. Bookmarks, calendars, flyers and business cards are just some of the items I ordered in the last year. I came to this site looking for a coupon to order a iPhone case, but looks like they are not available yet.When will they be available?

    Anyway, if you want great quality at great prices, give them a try!

    Coupons & Deals from Overnightprints
    Rating 5 Rating: 5 / 5
    by Victor
Web Analytics