Posted by Olivia dela Rosa on October 14, 2014
It’s amazing how something so ordinary gets to be transformed into a work of art. With a keen eye for detail and a wildly imaginative mind, your daily life can be your canvas. One guy proved just that and the evidence is all over Instagram. The world eventually caught on.
Paul Octavious started a photo series called Pantone Project (#pantoneproject, and not to be confused with The Pantone Prose & Pictures Project), and it is now making the rounds on the photo-sharing app. Octavious is a Chicago-based freelance photographer and storyteller, having worked with clients like New Balance, McDonald's, Wired and Threadless. He took his fascination with Pantones to another level with the Pantone Project series and we took some of his and other Instagrammers' works and posted them below.
Pantone, a standardized color matching system, has been a significant part of the print and design community for some time now. It is a provider of color systems and allows different manufacturers from different locations to match the colors of their materials. Pantones have been usually associated with printing companies, but today they found another niche on Instagram.
Octavious background lies in graphic design, but instead over the years he found comfort working behind the camera: for years, he's been using a Canon 5D Mark II and his iPhone to take photos. Just like any photography enthusiast, the fascination started early during his childhood, when he received a Polaroid as a gift from his parents. As of writing, his Instagram account boasts of at least 500K followers and growing. Same thing for the #pantoneproject, as we find that his followers and contributors from all over the world are buying their own pantone postcards and matching swatches to their surroundings.
In his interview with Wired magazine, he says that so far he only found 12 or 13 matches he liked. "When it happens, it happens," Octavious states. He is always waiting for the right opportunity and the right color match, always ready with the postcards in his backpack and his iPhone in his pocket.
You can see the rest of the project on his Instagram account.
If Octavious was the master of color matching, these people are his students. Taking cue from Octavious' works are other Instagrammers who delight in these color swatches, and there are currently over 1,300 Instagram posts tagged as #pantoneproject so don't be surprised if you see someone holding up a piece of card over some inanimate object. New hashtags are being used along with the photo series such as #iseepantoneeverywhere, #colorinspires, #pantonechallenge and #colorcharted. The project also gets to be shared on another photo editing/sharing app VSCOcam, and sometimes posts take a comical turn especially when the color swatches do not match the objects at all. Here's what the rest of the world thinks of the photo series.
If you find #pantoneproject to be amazing, head over to Instagram to check out the latest posts. How about you, what is your favorite photo project so far? Share your thoughs with us through the comment form below!
I needed business cards quick so i ordered them with Overnight Prints. They just arrived (in time) and quality is fine, but the price with rush shipping was extremely high.
This is the last time i used Snapfish! Their customer service is worthless. Their employees barely speak decent English!
I had so much time invested in creating a nice looking photo book: the order turned out a lot more expensive then intially stated, the customer service sucks. I will never use them again, nor recommend anyone to use them.
Im not impressed by Vistaprint at all. Their product pricing is competitive but their shipping prices are extremely high. On top of that it took almost 3 weeks for my order to arrive. Everything looks good and cheap with Vistaprint, but at checkout the negative experience begins. I will never use Vistaprint again.
Overnight Prints rocks when it comes to turnaround times and reliability!
It was Wednesday evening and i needed print material for a Friday evening event. I needed the prints to be ready and delivered to my office on Friday afternoon at the latest. None of the printing companies on this site were able to deliver this quickly, but Overnight Prints.
I did contact 2 local print shops as well - time wise they could schedule my prints to be delivered on time - but the price was 2 times higher compared to Overnight Prints.
Before i placed the order i contacted Overnight Prints over the phone, and they assured me they could meet the delivery time that was mentioned on their website.
After placing the order i read some negative reviews on Yelp about Overnight Prints, which made me very nervous and left me thinking i would seriously regret going with them.
Friday morning the prints were delivered at my office (11:00) and the quality was excellent! Just what i needed: good prints delivered on time. I rarely use reviews on the web, but Overnight Prints saved my life on this-one. Thank you for that!
I will not complain about the quality of the product.But their customer service is terrible - shall we say customer service does not exist! I placed an order for holiday cards but notices the delivery date was changed on my order confirmation. I contacted Tinyprints by phone and complained about the situation. The friendly person on the phone "upgraded" delivery and gave me an acceptable delivery date. After i hang up they sent another confirmation and charged me $25 for the "free upgrade". When i called again to complain they left me on hold for 35 minutes until I hung up. Please do not shop this site.