Posted by Olivia dela Rosa on November 02, 2014
Design Guide: A beginners guide on how to become a better graphic designer - 10 principles and elements for succesful graphic design, illustrated with visual examples.
As a designer, you have to admit that sometimes your purchases are highly influenced by a product's appearance or branding. That product might be something very useful or important to you, but your choice is usually highly dependent on how that product looks. Nothing's wrong with that - though you can't help but wonder what makes it stand out from the others.
Hopefully as a designer, you ask yourself every now and then if you are producing good design. Unbeknown to most, outstanding designs don’t just come about: Good design is a product of well thought-out and well-executed ideas - but more importantly, it brings a solution to an existing problem.
Today we talk about the ten principles of what makes a good design and show you some print design samples to go along with it. Each key point will explain to you what really makes a design not only look good, but also how it should stay true to its form without compromising its aesthetic value. Taking cue from the acclaimed industrial designer Dieter Rams, we give you ten foolproof guidelines and visual inspirations in creating great design.
To be innovative means to have the ability to come up with a new idea from an old one. A good design should be able to look at an old design and reinvent itself into a new one. Thanks to technology that is rapidly advancing at this day and age, new opportunities for function and form arise.
You have to be able to use the product too, of course. What makes a good design is that the design itself is crucial to the usability of it, allowing the structure to focus on the product's function.
Kelli Anderson Paper Record Player
A good design has to be visually appealing. It’s the opposite of, say, UGGs. Or Crocs. People who love it claim that they’re so comfortable and easy on the feet, but the exterior is not that much applauded. The product has to look great, which is also an indication of a well-executed design.
Heath West wall display
Rebecca Minkoff NYFW invitation
A good design makes sense. Nothing is random and you can easily understand how that product works just by looking at the design elements. Its structure explains its purpose, and the design makes good use of the user’s intuition.
Good design is more functional than ornamental, and it shows by being neutral but definitely not dull. They should work and seem like tools - just like Swiss knives, useful but don't demand too much attention.
Bare Essentials for the Graphic Designers by Ashwin Patel
Precision & Poetry in Motion book cover
Apotek carrier bag
A good design isn’t trying to be something fancy or innovative, but basically what you see is what you get.
Good design does not go along with what's fashionable or trendy, but gives way to something that will last for a long time whether in style or function.
Good design makes it look like its designer knows exactly what it’s doing. Each element of the design and each part of the product is well thought-out and executed with precision. Good design is made with the user in mind, and the user is not left to wonder how it will work out.
Sin Lucros BFA Exhibition invitation
It doesn’t just mean going green. A good design makes both the environment and life in general better. By being simple and minimal, good design saves the product from any visual or environmental pollution.
Instead of being burdened with excessive decorations and unnecessary elements, good design knows that less is always better. And with that, it accomplishes being attractive while making sure that it contains only the essentials.
You'll notice that these guidelines give emphasis on being simple, pure and stripping down your design only to the essentials. Your design might not end up as fancy or as eye-catching as you want it to be. But as long as you adhere to these principles in whatever design project you have, you can be sure that it will turn out great.
Done with your design and ready to print? Brochures, business cards, postcards, freebies - we've got it all covered. Head over to our Coupons page now for our current deals and discount offerings to save serious money on high quality print.
If you want to learn more about the principles of graphic design, have a look at this Wikipedia page that explains the basic elements of graphic design.
Inkgarden rules! I'm a sucker for personalized plates and I will use any excuse to order some; my mother's wedding, Christmas season or a new neighbor. They're not super sturdy but they hold on pretty well. I started by ordering some of the designs they feature but soon started making my own. This spring I had to order some personalized hoodies for a marathon so it was obvious I would use InkGarden. The print was flawless and everyone loved them! Have to agree with Aurora Martin, if you don’t use a modern camera the photo won’t print out very good.
Hello, I called customer service a few days ago with questions regarding the wedding cards I was attempting to order. A customer service representative by the name of Samara, not only navigated me through the site but informed me how to change colors, fonts, where to find offers, how and where to request the quick shipping (fasting shipping) and information on how to ask the designer for minor changes. She was extremely efficient, professional, knowledgeable, competent and friendly. Like I stated to her, I am extremely stress prone so to have such a pleasant experience and smoother process with ordering my wedding invites, that call truly made my week! I will be referring any and all contacts to order from this company, as she was just so helpful and resolved all my issues.
I have been using Printing for Less for years and I always know I will get excellent service. After graduating college I started my own clothing business and these guys created the perfect catalogues for me.
Im not a graphic designer, and I didn't know where to start so I gave them a call; they advised me what type of photos to take, how the text should be designed and were extremely helpful in the whole process. Highly recommend!
My holiday cards order was very good with Overnight Prints.
The instructions on their website caused us some confusion, but a call to Overnight Prints cleared it up quickly.
We received the cards a day ahead of schedule. They are glossy, high-quality, and exactly as I wanted them to be.
I will say that some of my colleagues ordered business cards from Overnight Prints, some of them did have some problems with crooked corners, especially, but since i needed this job done QUICK and cheap, i decided to go for Overnight Prints. I will be checking them out for anything not requiring curved corners in the future!
Pretty good price / quality ratio.
They offer you a full range of styles and colors. They will also notify you in case your text or image are inappropriate.
Shipping was terribly slow. They need to work on that.