Posted by Olivia dela Rosa on October 10, 2014
If you're part of the generation that didn't need Google to do their homework, congratulations for braving an Internet-less world, which meant you just didn't really have a choice back then.
It's kind of amazing to think that Facebook is just 10 years old. Our lifestyles have changed ever since social media sites like Facebook and Twitter came into our lives, completely reshaping the way we interact with the world.
This leads us to wonder, how have we survived our pre-social media days? Just as important, what would social media look like if we them had back then? Like way, way back?
Finding answers, we look at graphic designers who have perfectly captured the zeitgeist of the past through these social media print ads.
Brazilian ad agency Moma Propaganda created these retro future ads for Maximidia Seminars. Called "Everything Ages Fast", the ad campaign included vintage interpretation of Facebook, Skype, Youtube and Twitter, and looked like they came straight out of Don Draper's office. Each element of the social media was reimagined to better illustrate the futuristic past: the bulky monitors, handheld phones and a device that would pass as a tablet. The dated-yet-clever copies and vintage typefaces effectively execute the period the campaign is trying to inspire. The whole thing reminds us of The Jetsons' too.
The Facebook Company: Striking, Miraculous, Social Team-Up!
Because nothing is more straightforward than a double-ended arrow.
Twitter: The sublime, mighty community with just 140 letters!
JUST 140 letters. More than that, the letters will fly out of the screen, as indicated in this ad.
YouTube! The Champion Address On The Internet!
"Send and watch splendid and captivating films, 24/7" Apparently, Netflix is still unheard of.
Skype: The Fabulous Voice System Able To Put Your Family Together
Works seamlessly like an intercom - push to speak.
If Social Media Today Were Reimagined As Penguin Books
Stéphane Massa-Bidal is a designer and art director based in Epinouze, France. Better known as Retrofuturs, he is the genius behind this series of social media posters reimagined as Penguin book covers called "Web Services Cover Therapy".
Retrofuturs described his creative process on an interview with +81 magazine:
"'Web Services Covers Therapy' started when I suddenly remembered while walking down the hallway at home an idea that had been rattling around in my head for many years to do something with social networks and Penguin book series. My way of doing things is to apply one code to another and challenge the viewer. My job, and the true role of symbology, is to analyze several phenomenon and find the relationship between them. Facebook and Twitter are already widely known, but I wanted to convey the history behind them."
Facebook: "The medium is the message"
We have no idea what Platypus Services mean.
Youtube: "Big Brother is watching you"
"Animal Farm" vibes in the air.
Tumblr: "A photograph is always invisible, it is not it that we see"
Twitter: "To be or not to be followed"
Soliloquy is the way to go.
Wikipedia: "I have just got a new theory of eternity"
If it's in Wikipedia, then it must be right.
LinkedIn: "A friend is one who has the same enemies as you have"
Is it just me or is it channeling Machiavelli?
Last.FM: "Play the music, not the instrument"
Listen with the brain, not with the mouth. Something like that.
We Want You!
“Be brief! The enemy might be listening in!”
We found Aaron Wood’s social media propaganda posters more than amusing. A Feeding Hills, Massachusetts-based graphic designer, Wood creates these propaganda posters under the name of Just One Scarf.
In 2012, he took this project in Kickstarter for funding and eventually had them up for sale in his Etsy shop.
Below are just some of his work on social media, as he extended this project to food and technology.
10 Breakup Rules of Facebook
Technically, this video project by Kevin Osgood is not a print ad. But the intent is the same: a retrofied ad for a social media - and a good one at that. Presented by Big Fuel, it shows 10 etiquette rules specifically for Facebook, using a couple's breakup as the perfect scenario. Basically the dos and don'ts of online breakups, the comical script, clever production (loved the part when she uploaded his pictures) and a setting that came straight out of I Love Lucy truly worked.
Click to watch the video.
Screenshots from the video:
Seems harmless at first.
Look at that monitor. Wait, is that ... a typewriter?
This is where the fun begins. Dude has a girlfriend. Dude changed status to single. Dude added a new girl.
Current state of mind.
See that? THAT is the mother of all USB ports!
Let's see how this will all turn out.
This is how it turned out.
Well, that was fast! I hope you enjoyed these "retrofied" ads that never hit the billboards.
It sure was fun researching and posting these.
Which one is your favorite? Let me know in the comment form below!
Free Vintage Posters (High Res)
Standard Poster Dimensions for Print
Design Inspiration: Modern Music Festival Posters
Design Principles: 10 Guidelines to Good Design
Future of Print: Interactive Print Ads
Typical large company: it's impossible to speak to a human besides someone in a call-center who knows nothing about printing!! Result: crap useless business cards. Used vistaprint to save money: in the end it costed me money, time and aggravation.
Snapfish is useless: I ordered graduation invites from their website. A few minutes after i placed the order i realized there was a spelling error, so i tried to contact Snapfish about it. Their Live chat was totally useless, their phone support seems to be outsourced to some third world country. It took me over an hour to finally speak to someone who promised me they would correct the spelling error.
The cards just arrived at my house, and guess what: They did not correct the spelling error! Totally useless!!
I have ordered the photobooks from Tiny Prints several times, and im really happy with their product quality. Their online software is easy and fun to use and the templates are wonderful. Qality of the books is excellent and shipping quite fast.
The only negative thing i can say about Tiny Prints is that it sometimes hard to get a hold of customer service.
I bought a groupon type certificate for tiny prints so decided to order my Christmas cards there. I purchased a square card and ordered the longer size envelopes because the website said you pay normal postage versus extra postage for a square envelope. When I received the envelopes, the flap was on the side so I oriented my address label and stamps that way. Every single envelope (150) was returned to me because the USPS says I need double postage because of the way the envelope is oriented. I contacted tiny prints and they told me I should have known which way the envelope should have been oriented and they will not reimburse me for the stamps ... They will only send me new envelopes (what does that cost them ... A couple dollars?). So now, I either have to buy all new stamps (@ $75) to send the envelopes as they are or readdress 150 new envelopes, cut out all the stamps off the old envelopes and tape them on the new ones.... And the envelopes are not even arriving until 3 days before Christmas (guess they couldn't afford to ship them any faster) so I doubt I will be able to get them back out quickly enough to be delivered by Christmas. Tiny Prints should tell you you need to orient the envelopes in a certain way or put the flap on the long side where it normally is. I will never do business with this company again. Not only do they over charge for their products (cards were still very expensive even with discount certificate), they give terrible customer service.
Fast and efficient service that delivers as promised. Highly recommended...