Posted by Olivia dela Rosa on November 07, 2014
We took the initiative to gather the news for you, so here's everything you need to know about print media and design this week.
"CNET Turns To Print With a Quarterly Magazine" by Mashable
CNET has been making some buzz recently as it announced that it will be issuing its first quarterly print edition this week. CNET is known as one of the main players when it comes to tech product reviews, news and other resources. Being a consumer-focused tech site that it is, CNET has decided to reach out to a certain market that is currently not being served by other magazines by issuing print magazines.
The tech site is planning to add value to its print version by including content that will not be available online. They will initially issue 200,000 copies of the magazine which will be sold through Barnes & Noble, Walmart, Target and Costco, and each copy is priced at $5.99. This is a good news for the print industry, as CNET joins other digital natives trailblazing the digital-to-print transition. Read more about it from Mashable.
“Why This Media Startup Is Betting On Print Newspapers” by FastCo.
Douglas McGray, an established journalist contributing for papers like New York Times and New Yorker noticed the lack of West Coast perspective in news publications when it comes to national general interest, so he decided to make one. McGray went on to create California Sunday with Federated Media cofounder Chas Edwards. But what FastCo finds surprising is that California Sunday aims to bring news not only through digital media but also through print, which is surprising for a startup.
As most news providers are slowly transitioning to digital media (a move from bigger players like Newsweek), this startup will include a print edition, with options to advertise on both print and digital versions. But in an industry where both print and general interest magazine are struggling, how will a publication as such manage to thrive? Read more about McGray’s insight from this article written by Sarah Kessler.
“A Print Designer Must-Have: The Print Handbook” by Dreaming in CMYK
You've got a design project, and now you're preparing to print and trying to find out if you're doing it right. If you found a book that contains everything you need to know about printing, won’t you buy it?
This is what The Print Handbook is trying to claim for itself. The Print Handbook is a small book first published in the UK in 2011 and is sold from The Print Handbook Store, which is currently ran by Andy Brown Design. It lays out very useful information for designers and serves as a manual to the printing process. The handbook contains everything you need to know about print design, from color techniques to charts to design guides and lots of other handy tools. Well, almost everything, since it’s just on its third edition.
“Why All Signs Are Red: The Science Of Color In Retail” by Shopify
If you take the time to think about it, sale posters are always red - same thing for logos of popular fast-food chains. This is not a trend but rather a science by which brands adhere to. This blog post from Ecommerce University explains why color matters in your design and how you can effectively use it to communicate who you are as a brand, especially when it comes to marketing and promotion. You probably already have an idea on what kind of reactions certain colors give but along with statistics and charts, you might want to refresh your knowledge on how color influences us. Backed by science, you can’t go wrong with this one.
“As Newspaper Revenues Decline, Print Media Stocks Rise” by Mashable
Analysts have seen a rise in the purchase of stocks from print media and newspaper companies like New York Times and Gannett Co., and they attribute this rise to Internet and television. An article from Mashable by Patrick Gillespie indicates this trend though it’s not what it seems to be: newspapers sales are still declining but companies rooted in them have found new markets to thrive in.
Probably the best line to describe this would be a statement from Edward Atorino, an analyst from Benchmark Co. LLC. He said, “I wouldn’t buy a newspaper company (stock) just because it’s a newspaper company. They’re really broadcast companies now,” which implies how stakeholders are banking on print media companies’ digital and broadcasting arm. Read more about the developments here in this article.
“Experience the power of a book book.”
BBH Asia Pacific created an ad for IKEA’s 2015 catalogue, and it’s dry and hilarious. Entitled “bookbook”, it provides a satirical view on the hype over tech commercials in general, more specifically taking a swing at Apple, as indicated by its use of white backdrop and a demo style akin to the company’s. But more than being a spoof, the ad also reacquaints the viewers to the power of printed media over digital.
In the ad, a man named Jorgen Eghammer talks, introducing himself as the chief design guru of bookbook. The whole video looks like a real promotional ad for a new product, but hilarity ensues the moment he talks about the product’s features. Is a 7.5 x 8-inch display too small for you? Book book can expand up to 15 inches! Navigation? No problem, what with its “tactile touch technology”. Battery life? Eternal. The best thing though: No lag. And Eghammer talks about these things with exaggerated enthusiasm. Watch the whole video here.
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I didn't know about MOO until i read this site, ordered double sided business cards with them and im very impressed! Great looking quality cards, not cheap but well worth the price.
Inkgarden offers the most flexibility with their design tools. You can actually save your design to complete it later, and their tools allow you to exactly position where the design is located on the product that you create. Adding text is easy, you can use multiple designs, choose if you want to use single or double sided, etc, etc.
Product quality was satisfying, and customer service was helpful. I will definately use them again.
I love Cafepress for it's one of a kind, unique products. Whenever i am looking for a unique gift i shop at Cafepress. Their products are high quality, customer service is great (they will send free replacement if something is off) and prices are reasonable.
I bought a groupon type certificate for tiny prints so decided to order my Christmas cards there. I purchased a square card and ordered the longer size envelopes because the website said you pay normal postage versus extra postage for a square envelope. When I received the envelopes, the flap was on the side so I oriented my address label and stamps that way. Every single envelope (150) was returned to me because the USPS says I need double postage because of the way the envelope is oriented. I contacted tiny prints and they told me I should have known which way the envelope should have been oriented and they will not reimburse me for the stamps ... They will only send me new envelopes (what does that cost them ... A couple dollars?). So now, I either have to buy all new stamps (@ $75) to send the envelopes as they are or readdress 150 new envelopes, cut out all the stamps off the old envelopes and tape them on the new ones.... And the envelopes are not even arriving until 3 days before Christmas (guess they couldn't afford to ship them any faster) so I doubt I will be able to get them back out quickly enough to be delivered by Christmas. Tiny Prints should tell you you need to orient the envelopes in a certain way or put the flap on the long side where it normally is. I will never do business with this company again. Not only do they over charge for their products (cards were still very expensive even with discount certificate), they give terrible customer service.
I used Print Place only once and was satisfied with their service. My business cards looked very professional and they even spotted a typo which they corrected for me. After reading some online reviews I decided to give them a go and I'll use them for my future projects. Very satisfied, professional service.